Everything you do, each element of your business or brand, from the colors and texture of your packaging and business cards, to the staff you hire is part of your brand story and every element should reflect the truth about your brand back to your audience.
Why you need a story to tell
If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about thinking beyond the utility and functionality of products and services and setting a foundation for the creation of loyalty and meaningful bonds with your customers = Sell Through
Once upon a brand
Your story begins with the connection made when the customer hears your name for the first time, when she sees your logo, visits your website, reads your about page and experiences your interactions on social media. The signals you send about not just what you do and how well you do it, but about what you stand for, build the complete picture of your brand. Marketing often happens when you are not listening and your customer is telling a friend how your product changed her life.
Would LOVE to hear your Story!